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the PRocess - Short Version

the short version

The essence of iconography is finding a way to appeal to the group mindset. We
don’t want to create a brand for you, we want the public your message reaches
to raise you to iconic status all on its own. So, before we ever type the first word
of a tagline, we determine where your product, tangible or intangible, falls on our
icon map – four overlapping and interrelated spheres of individual, group, emotion
and function. Once we know where you are, we can see where you need to
go, and that is the driving force behind every creative and strategic decision we
make on your behalf.

the long version